In harmony with the pioneering revolution of Futurism, the “Movement” collection draws inspiration from the Vietnamese áo bà ba—a garment that defies dress codes, worn for work, markets, or leisure, and designed for both men and women. The practicality and versatility of its comfort make the áo bà ba a representation of the free-spirited lifestyle and vibrant essence of life in the Mekong Delta.
Futurism, a pioneering art movement in Italy, and its manifesto, conveyed a “sense of motion” and the simultaneity of emotional states, aiming for a radical modernity.

In the realm of visual arts, Futurism left its own distinct marks: it rejected traditional fashion rules, embraced practicality and utility, and celebrated the vibrancy of life. Iconic pieces like the colorful vests by Fortunato Depero and Giacomo Balla, with their sketches of “future garments,” exemplify this avant-garde approach. Featuring asymmetric cuts, dynamic shapes, and bold colors, these creations were a radical departure from the conventional, embodying the essence of Futurism in fashion.

Breaking the Structure – Celebrating the Beauty of Movement (Ngo Nhuhong)

“Towards the goal of an art form that embodies modern characteristics,” the collection serves as a bridge between Futurism and the creative style of Cubismart – a fusion of art forms printed on fabric by the designer. The structure of broken, spontaneous, and natural segments, with dynamic shapes, harmonizes with the movement exuded through the captivating personality of the wearer. This results in a completely unique style that celebrates the freedom of form and line, highlighting the beauty of unrestricted movement and expression.